You call to follow up. They haven't looked at it yet. Or they looked three days ago and you missed the window.
The person you sent it to forwarded it to their CFO. You had no idea finance was involved.
"Just checking in" is the best you've got. You can't reference what interested them because you don't know.
Stop guessing. Reference what they cared about. Address what they skipped. Show up informed.
Hi John,
I noticed you spent some time on the pricing section of our proposal. I wanted to clarify our flexible payment terms that might help with budget planning...
Also, I saw Sarah from finance took a look. Happy to set up a quick call with her to walk through the ROI projections in more detail.
Add a Calendly link. Let them book a meeting right from the proposal.
Embed product videos. Know if they watched.
Link to relevant customer stories. Track interest by industry.
Your next proposal could tell you exactly who read it and what mattered to them.
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